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Home
» 给微信的赞赏功能点赞
给微信的赞赏功能点赞
2016-01-28 00:00:00
Author:
Nana
最近我发现,自己逐渐爱上做一件事,那就是,到喜欢的公众号文章最下面,按红色的
“赞赏”
按钮。
微信在此刻总是心领神会,把我的头像,和我那些赞赏同一篇文章的微信好友放在一起。
看到他们的时候,我觉得特别高兴,你有你的铜枝铁干,我也有我的红硕花朵。
孔子说,我必须是你近旁的一株木棉,做为树的形象,和你站在一起。
就像有人给我写评论,说其实就是想和谁谁一同出现在评论区。赞赏其实离得更近,像合影留念。
以前我买一份三联生活周刊,十块钱可以看一大本,虽然越来越薄,但平均到每一篇,也不过一块钱,实在不值得袁越翻山越岭丢相机的遭遇,也不值编辑挑灯夜战查资料的辛苦。但商业杂志不是依靠这十块来赚钱,而是依靠广告的。为此我可以心安一点。
在我刚上网的时候,平媒还是绝对的统治者,互联网的注册商标就是免费。所以我习惯了打开每一篇文章,毫无愧色地读下去。后来,维基百科在首页放了一条提示,说他们这个网站完全公益,希望读者可以捐款支持的时候,我毫不迟疑地转了20块钱,然后每年坚持这么做。感谢它,那是我获取知识的一个重要途径。
我还给一些软件付过钱。有一些软件,有三十天的自由鉴赏期,过了便要付费使用。还有一些软件,可以无限期使用,但给几块钱也行。有一些app也是这样,比如hipstamatic,初期只要三块钱,但是我为了那些程序内购买的滤镜和底片,付了几十块钱,心甘情愿地。
小道消息和槽边往事,是我订阅的微信公众号里面最早出现赞赏功能的。我刚看到就觉得这是一个天才的想法,它改变了我的阅读观念。让我觉得吃了人家一堆很甜的枣子,也有办法心甘情愿地为刚才这二斤付点钱。当然,不付也没人责怪我,而且,大部分人都是不付钱的,但这个方式,给了想付费的人,一个体面的选择。
我欣然赞赏,你欣然接受。这是多么愉快而和谐的关系。
赞赏,给新媒体一个崭新的机会,就像微信红包改变资金的传递一样,赞赏也改变了读者与作者的关系。
当然,微信也有秀逗的时候,在和菜头的早点铺文章里,我按下了所有按钮,只有五十块的没有故障,结果,这家伙为此多吃了五笼包子,长得更胖了。
有一类文章是有真知灼见的,有一类文章是洞若观火的。还有朋友分享生活的,探讨思想的,我觉得有机会,都应该赞赏。
还有很多读者问我为什么不开赞赏。实际情况是,从去年很早的时候,我就和小道消息要来了提交原创文章的邀请,但不知道为什么,身份证和银行卡始终对不上,所以打不通赞赏。也浪费了他一个邀请。
真的,微信邀请了我十次,平均每月一次,每次让我心绪不稳地去扫二维码,但每次都失望。后来都不去试了。
我和微信团队的公众号反映这个问题,也有三到五次,均石沉大海。
想换一个身份证和银行卡,也查到网页上写,不能更换主体。想再注册一个公众号,也说我的身份证和银行卡不匹配。反复检查过,保证没有一个数字输错,还是不行。好伤心。
微信的机制,堵住了所有的后路,既反映无门,又不能改旧的,也不能注册新的,不知道为什么会如此。这是我觉得微信要改的地方,让每一个人都有申诉的渠道,不要说公众号太多,忙不过来。Amazon每天卖掉多少东西?为什么我有疑问的时候,电话几分钟内就可以接通呢?
我一直是微信的绝对拥护者,在微信第一天提交到app store的夜里,我就注册了微信,做了五年自干五,到处写软文,逢人便给装个微信,所以,很多人在前不久的微信文章中,告诉我他们的第一个好友是我。
即使遇到开不了赞赏这种事,也没有打击我写公众号的热情。微信公众号是由每一个像我这样小小的个体组成的,我觉得有机会的话,每个人都应该开一个公众号。这样微信才能越做越成功,深入到每个人的心里。
就像我用iPhone,用了九年,虽然换了九个,但没有一次可以离开它的。
那不是因为我盲目,那是因为我长情。。。
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